What do your website colour choices mean?
Those of you who want to have an input in your brand or website design may appreciate that colour choices have a direct impact on the perceptions of viewers and web users. You may have a preference for mint green or burnt umber but these colours may deter prospective customers for reasons of subjectivity, cultural association or tradition. If you’re really keen to make a positive impression then it would be worth considering the colour theory outlined in this helpful blog.
Traditional Colour Associations
It’s worth pointing out that people have established sensual associations with certain colours. Red has traditionally been perceived as the colour of danger but also has exciting and romantic qualities. Blue has traditionally been associated with calmness and tranquility. It’s the colour of the sky and the ocean and often is used for health care, dental and corporate design. Green is natural and organic and might be best used for education and tourism. However, colour perceptions can also vary depending upon other factors such as age, nationality and gender.
Essential Web Design Rules
Web designers have to consider the variables of colour preference when designing websites where there are a number of accepted rules regarding the choice of colours for the online environment. It is very important to avoid colour clashes and ensure that key pieces of content stand out. The most effective websites will be built upon the principles of harmony and balance.
Using The Colour Wheel
The colour wheel is an essential tool for the selection of appropriate colour combinations. It features the primary colours of red, yellow and blue; together with the secondary colours of yellow, purple and green. There are also six tertiary shades, yellow-green, blue-green, blue-violet, red-violet, red-orange, and yellow-orange. The complementary colours from different ends of the spectrum combine particularly well. Red and green may be mixed in the creation of an Autumnal colour scheme. Analagous colours, which are three adjacent colors on the color wheel, may be combined in the creation of gentle backgrounds.
There are a variety of other factors to take into consideration when creating websites. It’s best to restrict the choice to three or four main colours to limit the possibility of unnecessary distraction. Natural or artificial colours may be chosen in accordance with the image that you are trying to project. It is also important to consider people with visual deficiencies. If you’d like expert guidance on the selection and incorporation of appropriate colours then please get in touch with Dynamek!