Facebook algorithm changing again
The newest Facebook algorithm update will favour content posted by a users friends and it is likely to mean that content posted by brands and publishers including links, videos, live videos and photos will show up less prominently in News Feeds.
Facebook said it anticipates that this update may cause reach and referral traffic to decline for many Pages especially ones that rely on organic post reach for your Page posts.
Facebook algorithm updates
As with all Facebook algorithm updates, it could take time to understand exactly what will work and how to increase organic reach but it does seem that Facebook is moving more towards sponsored, paid marketing for businesses.
So, ultimately Facebook wants to remain a place for friends and wants you to see the stories that matter to your friends the most. If you can get people to share, like and comment on your Page content then it is far more likely to appear in peoples feeds and achieve a higher reach.